Central Florida Preparatory is a non-sectarian, independent private school established in 1990 and serving ages three through twelfth grade. By 2018 the institution had moved through consecutive years of enrollment decline and was steadily losing market share. EnrollmentGenius was brought in to rebuild the digital strategy and admissions function from end to end and reverse the trajectory.
Central Florida Prep had built its reputation over three decades as a non-sectarian college preparatory program in Orlando. By the late 2010s the school faced a familiar challenge in the private school sector. The program reputation was still strong, but the digital footprint and admissions infrastructure had quietly fallen behind the market, and the result was visible in the enrollment numbers.
Over thirty-six months EnrollmentGenius partnered with the school to rebuild the public-facing brand, the paid acquisition program, and the admissions operations underneath it. The partnership added $6.7 million in annual tuition growth, drove 363 new student enrollments, and brought nearly seventy percent of grade levels to or near waitlist capacity.
Two structural problems were limiting growth at the same time, on opposite ends of the funnel.
The school's website had not been meaningfully updated in over ten years. Branding was inconsistent across pages, the experience was not mobile-optimized, and the site supported no paid acquisition or remarketing infrastructure. Search engine fundamentals were largely absent, which limited organic discovery in a market where most family research now begins online.
Original enrollment operations relied on paper applications without tracking systems or lead management. Application materials carried inconsistent branding. No dedicated admissions personnel held end-to-end responsibility for the family experience from inquiry through enrollment, which meant qualified families regularly fell through the cracks.
Each component was designed to reinforce the others, and the program was built to measure across every funnel stage.
Clean, modern aesthetics with mobile-optimized navigation and structured visitor pathways engineered to maximize tour request conversion. The site became the spine of the admissions funnel rather than a passive brochure.
Campaigns leveraged the school's existing data, Smart Bidding, and geo-targeting to reach conversion-likely traffic, with segmentation by age group. The first ninety days generated approximately $300,000 in new enrollment revenue.
Search and display remarketing built around engagement signals, including visitors who spent a minute or more on the site without requesting a tour. Messaging was matched to where each visitor sat in the funnel rather than treating all traffic the same.
End-to-end nurturing across more than twelve touchpoints through the family enrollment journey. Application digitization and customer service standards were rebuilt to maximize conversion across every funnel stage.
The numbers below are cumulative across the full partnership window.
We work with a small number of schools and associations each year, on engagements measured in years rather than quarters. If your school is thinking seriously about the next phase of growth, we would welcome the conversation.
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